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Sure Thing You Bet!

Sure Thing, You Bet! features 16 exciting new tunes by San Francisco rockers ARIEL. The band's third studio album, STYB spotlights the songwriting talents of JJ Jenkins and George Petersen with blistering guitar pyrotechnics by fellow ARIEL members Chris LaRocca, Kristian Habenicht and Walter Bush. The CD opens with the jumpin' "Are You Ready to Rock?" a question that's soon answered in the affirmative by the tracks that follow.

From the searing prog-rock instrumental "Wrequiem" to the thoroughly tongue-in-cheek screamer "They Won't Play Us in LA," ARIEL mines the fertile landscape of rock styles, from blues ("Franklin, Jackson and Grant"), Latin ("Bordertown"), psychedelic ("Church of the Cosmic Cookie") and folk ("The Message Song") to power ballad ("I Can't Bear This Cross No More"), swamp rock ("El Dorado Gold"), biker rock ("Halfway to Harris"), jazz-tinged ("Zombies"), and Beatlesque ("How Now" and "Climbing") to the good, old-fashioned rock-rock of "The Fine Art of Proselytization."

Most notable, perhaps, is STYB's first single pull, "Crank Up the Victrola," a straightforward rocker with a memorable hook that's prefaced by a vintage advertisement featuring famed Metropolitan Opera announcer Milton J. Cross extolling the virtues of Victor Record Company's 1925 Orthophonic recording process.

Sure Thing, You Bet! is more than simply this album's title. It's ARIEL's wager that you'll want to play this album again and again. Even from your first listen, STYB has the comfortable feel of classic rock songs you've always loved. Or to quote the venerable Milton J. Cross, "Let your own ears be the judge!"

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